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Thursday, October 11
 

8:00am

Breakfast + Morning Workshop Registration
Register for your workshop and grab a bite! We'll have delicious eats by our friends at Little Goat Diner—part of Top Chef Stephanie Izard's Goat Group.

Thursday October 11, 2018 8:00am - 9:00am
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

8:00am

All Day: Early Conference Registration
Thursday October 11, 2018 8:00am - 8:00pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

9:00am

Designing to Communicate
The actual content of the experiences we design has largely been an afterthought in digital design for nearly 20 years, which is surprising, since most of us are designing products and services that deliver content. One reason may be the word “content” itself. While it’s intentionally broad and inclusive, the word is also hopelessly vague. In this workshop we'll drop the word and instead bring it to life by focusing on designing to communicate.


We'll see how information is exchanged everywhere in our designs, in moments large and small. We'll explore how a thoughtful, strategic, and systematic approach to communicating can enrich every phase of our work—from research to design to development—creating content that is relevant and actionable. We'll do this through small-group activities, applying the ideas, sharing out our work, and discussing as a group.

You’ll leave this workshop with a fresh perspective on the role of content in designing experiences, methods to document content needs and opportunities, and knowledge of how collaboration with content strategists can advance your work.

Location: 2.03 Classroom at 1871

Presenters
avatar for Kevin Heubusch

Kevin Heubusch

Principle, Haystack


Thursday October 11, 2018 9:00am - 12:00pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

9:00am

Going from What to Why: An Interactive Workshop on Mobile Ethnography
The most important experiences people have with our products happen in real-world moments. Whether users experience our products and services for the first or hundredth time, there are pivotal instances of when things click and where they break down.

Every design team has access to analytics, which shows us the “what” – what users are doing, when they make a purchase. But that doesn’t give us the “why” – their attitudes, reactions, and pain points in the moment of use. For decades, we have relied on asking them later on, and we have learned that people are notoriously unreliable at reporting (or remembering) their experiences.

The good news for every designer that wants to get close to their people is that there are new technologies that can understand user journeys and the critical moments along the way.
What is even better is that you don’t have to be a doctorate of human psychology to learn something new and change your view.

In this workshop, Stefani will introduce the concept of moments-based research and why it’s fundamental to digital ethnography. Then, she’ll walk through a primer on the why, when and how of adopting this methodology. Participants will engage with real-world examples and a hands-on exercise with a real qualitative data-set.

This workshop is presented by dscout, Chicago’s leading qualitative research platform. dscout’s customers use its innovative web-based analysis platform to derive tremendous customer insight–and tell customers’ stories using videos, photos, and quantitative data.

Presenters
avatar for Stefani Bachetti

Stefani Bachetti

Director, Research Studio, dscout



Thursday October 11, 2018 9:00am - 12:00pm
Breather 122 S. Michigan Ave, 14th Floor, Suite 1405

9:00am

Leading Design
You know you’ve said it: We could do so much more if we got involved earlier… They think we’re just here to hit it with the pretty stick… Why doesn’t it get built as we design it? The list goes on. So how do we change our organizations–or perhaps our own behavior–to fix it? In this workshop, Kim will help you build skills in both change leadership and daily practice leadership. You'll leave with tools and concrete next steps to improve on your own leadership and make your teams more effective. These skills aren’t just for managers; designers at all levels can use them to get better design built.

Key takeaways:
  • Principles of effective leadership
  • Roles for practice leaders (of which management is only one)
  • The relationship between leadership and culture
  • Assessing your organization’s culture
  • Adapting your design and leadership approaches to your context
  • Determining how much your team should adapt to culture or try to change it
  • Helping key individuals through change: conversation tools
  • Planning your approach to wider change

Workshop space provided by Designation

Presenters
avatar for Kim Goodwin

Kim Goodwin

Consultant, Author, Designing for the Digital Age



Thursday October 11, 2018 9:00am - 5:00pm
Designation 100 S State St, Chicago, IL 60603

9:00am

One-day Design Sprints
This workshop is focused on producing high quality solutions that can be further validated with customers and/or internal stakeholders. One day SPRINT is based on the five-day design session used by the team at Google Ventures and have been published in the book SPRINT and Design Sprint: A Practical Guidebook for Building Great Digital Products. In this workshop, Kavitha Krishnan will help you get firsthand experience of what it’s like to participate in—and lead—a design sprint. In this workshop, small groups will work their way through each phase of a design sprint. Along the way, you’ll discuss tips and gotchas for how to execute design sprints in your organization and hear stories of how other organizations have implemented them.

Attendees will learn to:
  • Quickly create innovative designs through a collaborative and time-boxed approach
  • Take politics out of the design process
  • Learn to design a product or service that meets business goals and that users truly want

Location: Cushman & Wakefield Classroom at 1871

Get your ticket!

Presenters
avatar for Kavitha Krishnan

Kavitha Krishnan

Independent UX and business consultant


Thursday October 11, 2018 9:00am - 5:00pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

9:00am

Sonic Interactions
For centuries we have carefully handcrafted the interactions of musical instruments, optimizing them for intuitive learning, playability and comfort yet many of the newest tools of musical expression are cold, intangible and use technologies in ways that ignore hundreds of years of accumulated knowledge. Sonic Interactions is a hands-on workshop in combining concept, craft and composition. This workshop aims to expand our creative repertoire by introducing basic electronics and coding in the context of musical instruments to explore a variety of tangible ways for us to interact with sound to create music. This workshop takes rapid prototyping to the next level using tools like Raspberry Pi, Python and PureData.

Learn how to create tangible interactions with devices that create music and explore how electronics and coding can expand your design repertoire. Each participant walks away with a new musical instrument, a new perspective on Interaction Design, and a Sonic Interactions Pi Kit which can be reused to create a variety of synths, sequencers and audio effects.

Location: South Classroom at 1871

Get your ticket!

Presenters
avatar for Haig Armen

Haig Armen

Associate Professor of Design, Emily Carr University of Art + Design


Thursday October 11, 2018 9:00am - 5:00pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

12:30pm

Afternoon Workshop + Excursion Registration
Thursday October 11, 2018 12:30pm - 2:15pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

1:30pm

Behind the Scenes at The Duck Inn
Come take in the integrity with which The Duck Inn—one of the South Side’s destination restaurants—serves up an impeccable experience. Meet Brandon Phillips, one of Chicago's best barkeeps, and learn about all of the factors he considers when crafting an experience for a diverse clientele. Hint, it isn't just about the drinks. Price includes a cocktail seminar with appetizer pairings. Thanks to our friends at Centralis for helping to cover some of the transportation costs. Pull up a seat, mix up a drink, and get ready to be inspired by a fellow experience designer.

Tickets are $85 and include:
  • Cocktail seminar
  • (1) beverage
  • Shared plates for group
  • Service gratuity
  • Round trip transportation sponsored by Centralis

Get your ticket!

Thursday October 11, 2018 1:30pm - 4:45pm
The Merchandise Mart 222 W Merchandise Mart Plaza, Chicago, IL 60654

1:30pm

Community Mosaic Mural
Have a hand in Green Star Movement's collaboration efforts by helping to bring a community-driven mural to life. Green Star Movement works with local students, organizations, and volunteers to design and create public art throughout the city. Their process builds teamwork and self esteem while revitalizing urban neighborhoods. Excursion price includes your transportation out to Bridgeport (the heart of Chicago’s art scene), a lesson on how to mosaic, art materials, plus the happy feeling of knowing you played a part in making Chicago a little brighter. Thanks to our friends at Centralis for helping to cover some of the transportation costs. Roll up your sleeves and join the movement!

Tickets are $50 and include:
  • Mosaic lesson
  • Mural participation
  • Round trip transportation sponsored by Centralis

Get your ticket!

Thursday October 11, 2018 1:30pm - 4:45pm
The Merchandise Mart 222 W Merchandise Mart Plaza, Chicago, IL 60654

1:50pm

Chicago's Best Book Collections Tour
Spark curiosity on our tour of the most unique book collections Chicago has to offer. Our journey will have four stops—The Dial Bookstore, Build Coffee, Rebuild Foundation's Stony Island Arts Bank, and Pilsen Community Books. On this excursion, we’ll browse the collections and speak with the people who brought them to life. Excursion price includes a beverage & snack at Build Coffee, a donation to Rebuild Foundation, and a coupon to redeem at a shop of your choosing. Big thank you to our friends at Centralis, who are providing our transportation. Hop on board, knowledge awaits!


Tickets are $25 and include:
  • (1) beverage and (1) snack at Build Coffee
  • Donation to Rebuild Foundation
  • Coupon to redeem at shop of your choosing
  • Round trip transportation sponsored by Centralis

Get your ticket!

Thursday October 11, 2018 1:50pm - 6:20pm
The Dial Bookshop 410 S Michigan Ave, Suite 210, Chicago, IL 60605

2:00pm

Virtual Storyboarding
We’ve all wondered about the role that Virtual Reality in play in the fields we design for, but what about ours? What role can virtual reality play in our personal design process? As VR systems and headsets become more accessible, so are prototyping tools and the ability to render immersive spaces.

During this 2.5 hr workshop, we’ll give an intro into VR headsets and prototyping tools, explore case studies for VR in UX research, stakeholder workshops and the ideation/co-creation processes. The second half of the workshop we will work with Storyboard VR to practice generating 360 imagery and build an immersive storyboard.

You’ll leave this workshop with an understanding of how to use VR as a storyboard visualization tool for both research and early ideation processes.

Workshop space provided by Fjord

Presenters
avatar for AnnaRose Girvin

AnnaRose Girvin

Service and Interaction Designer, Fjord - Chicago
avatar for Gavin Morrissey

Gavin Morrissey

Sr. Motion Designer, Fjord - Chicago


Thursday October 11, 2018 2:00pm - 4:30pm
Accenture Chicago Digital Hub 500 W Madison St, Chicago, IL 60661

2:00pm

ImprovUX for User Researchers: Improvise to Connect, Collect, and Converge
ImprovUX is a fun and interactive workshop that applies the skills of Improvisation (listening, acceptance, lack of judgment, etc.) to the world of User Experience. User Researchers rely on gathering both quantitative and qualitative data to do their jobs. Reviewing the results of their research requires us to look for patterns, themes, and ideas that provide insights into the world of their users. Ultimately, research helps identify opportunities for improving design and addressing the pain points that make it frustrating for the users to accomplish their goals.

The workshop and its exercises will help researchers and other UXers focus on the following skills:
  • Listening to understand
  • Learning to suspend judgment
  • Empathy and Connection
  • Generating information and learning to identify the strongest ideas and building on them through supportive collaboration

Location: 2.03 Classroom at 1871

Get your ticket!

Presenters
avatar for Mike Gorgone

Mike Gorgone

UX Strategist, Experience Design Group, Ernst & Young


Thursday October 11, 2018 2:00pm - 5:00pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

5:30pm

Opening Party
Relax, reconnect with old friends, and meet other UXers at our 2018 Opening Party. This year we'll kick off the conference at 1871, the hub of Chicago's tech community. Buzzing with creative energy, it's the perfect place to jumpstart the conversations we'll have over the next few days. Enjoy food from The Bakery at Fat Rice and sip a hand picked selection of our favorite beers and wines. The Opening Party is a true MidwestUX tradition, we'll see you there.

The Opening Party is sponsored by our friends at Nationwide.

Location: Auditorium at 1871

Transportation 

Bus transportation will be provided between the Opening Party at 1871 and our official hotels: Hotel Lincoln, City Suites, and The Willows Hotel.
  • Buses to 1871 will depart hotels at approximately 5pm and 6pm. Exact pickup times for each hotel will be posted on our website soon.
  • Buses to hotels will depart 1871 at 6:45pm and 8:15pm.



Thursday October 11, 2018 5:30pm - 8:00pm
1871 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654
 
Friday, October 12
 

8:00am

Breakfast + Registration
Register for the weekend and grab a bite! We'll have delicious eats by our friends at Little Goat Diner—part of Top Chef Stephanie Izard's Goat Group.

Friday October 12, 2018 8:00am - 9:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

8:50am

Welcome
Friday October 12, 2018 8:50am - 9:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

9:00am

Creative Culture: Human-Centered Interaction, Design, & Inspiration
Mobile First? In reality, it’s *humans* first. This same mentality, turned inward, forms the cornerstone of something amazing: a creative culture. And while our livelihoods exist within the digital realm, inspiration has no such contextual boundaries; there is an entire world of design and inspiration beyond the context the digital world affords us.

Join Justin as he demonstrates how putting humans first – in our design process *and* at the workplace – yields a successful end product and an endless fountain of inspiration. Across quality of work, quality of culture, and quality of life, the result is nothing short of industry transformation.

Presenters
avatar for Justin Dauer

Justin Dauer

Vice President, Human-Centered Design and Development, bswift


Friday October 12, 2018 9:00am - 10:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

10:15am

Design for Diversity
This session will describe The University of Chicago's use of games and human-centered design for health and diversity. We will describe the work of the Game Changer Chicago Design Lab that is creating and scaling games for adolescents in Chicago and internationally. It will also describe the Design and Diversity Studio at UChicago which is implementing and scaling tools to create a more diverse and inclusive institution.

Attendees will gain insights for using game design as a pedagogical tool, using design for interdisciplinary research, and using design in higher education.

Presenters
avatar for Melissa Gilliam

Melissa Gilliam

Physician-Researcher, The University of Chicago
avatar for Ashlyn Sparrow

Ashlyn Sparrow

Director, Game Changer Chicago Design Lab, Ci3 at the University of Chicago


Friday October 12, 2018 10:15am - 11:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

10:15am

Undo It Yourself
Chicago-based hand letterer and designer, Jenna Blazevich, works under the moniker "Vichcraft". Vichcraft is a Chicago-based, one-woman business that was built out of the desire to create a design practice that partners with ethical companies and projects, and also acts as an outlet for activist artwork. We will have a look at the projects and partners that acted as key turning points on the path to weaving activism and advocacy into a professional practice. Gain a new perspective on how to weave activism and advocacy into the work we create professionally and personally.

Presenters
avatar for Jenna Blazevich

Jenna Blazevich

Letterer & Designer, Vichcraft


Friday October 12, 2018 10:15am - 11:00am
Schubas 3159 N Southport Ave, Chicago, IL 60657

10:15am

Talk + Demo: Technologists
Jumpstart your day with three short talks followed by live demos and lively discussion. We'll explore building smarter chatbots, designing with VR prototyping tools, and demystifying the practice of design pairing.

Schedule
  • 10:15am - 10:30am: The Mission Driven Designer
  • 10:35am - 10:50am: Prototyping Designs in VR
  • 10:55am - 11:10am: Dynamic Duos: A Pair of Designers Explains Design Pairing
  • 11:15am - 12:00pm: Interactive demos

The Mission Driven Designer
Jayneil Dalal

In this hands-on talk, Jayneil will share his journey of building chatbots for the IA Summit and Big Design conferences to reduce the workload on the conference organizers. Attendees will learn about the best practices for conversational design from interviews he conducted with AI startups such as Lemonade, x.ai etc. In the grand finale, Jayneil will do a live demo of the official MidwestUX slackbot to show how machine learning and design blend together to create delightful bots.

Get a deeper understanding of the challenges as well as best practices for designing chatbots via live demos of good and bad bots in the marketplace. Understand the importance of IA in chatbots by creating mind maps to track different conversation pathways a bot can have with its users. Learn how to use Botkit Studio and Microsoft Luis.ai to build smart bots.

Prototyping Designs in VR
AnnaRose Girvin, Gavin Morrissey

Can virtual reality be leveraged for the design process? Virtual Reality is a powerful, immersive medium that can transport us to different contexts; as VR headsets become more accessible, so do the prototyping tools. It's becoming easier to quickly render these immersive spaces for daily use. This talk will explore some of the emerging VR/Mixed reality prototyping tools and explore some future use cases for VR in research, co-creation, ideation and presentation phases of design work.

Dynamic Duos: A Pair of Designers Explains Design Pairing
Matt Dobson, Lelia Rechtin

In this duo talk, Matt and Lelia will give an introduction to design pairing (two designers sharing a computer and working together, constantly communicating and collaborating). They’ll explore the benefits of design pairing, attempt to demystify the practice, and discuss how pairing works across disciplines. This talk includes a live, mostly improvised, demonstration of how design pairing works in real-life.

Presenters
avatar for Jayneil Dalal

Jayneil Dalal

AI Interaction Designer, AT&T
avatar for Matt Dobson

Matt Dobson

Product Designer, Humana
avatar for AnnaRose Girvin

AnnaRose Girvin

Service and Interaction Designer, Fjord - Chicago
avatar for Gavin Morrissey

Gavin Morrissey

Sr. Motion Designer, Fjord - Chicago
avatar for Lelia Rechtin

Lelia Rechtin

Product Manager, Humana


Friday October 12, 2018 10:15am - 12:00pm
Tied House Loft 3157 N Southport Ave, Chicago, IL 60657

11:00am

Presenter Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Caitlin Brisson

Caitlin Brisson

Product Designer, Gusto
avatar for Kevin Heubusch

Kevin Heubusch

Principle, Haystack
avatar for Ricardo Vazquez

Ricardo Vazquez

Senior Product Designer, Shopify


Friday October 12, 2018 11:00am - 12:00pm
Schubas Lounge (2nd Floor) 3159 N Southport Ave, Chicago, IL 60657

11:00am

UeXpo
Spark productive connections over mid-day refreshments and snacks at our UeXpo (get it?)

The Athenaeum Theatre’s charming cafe is the perfect venue for casual networking and conversation.
The UeXpo will feature a small, interactive showcase of UX employers and community projects. Stop by and say hello to this year’s exhibitors—to be announced soon!

Friday October 12, 2018 11:00am - 3:00pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

11:15am

Bauhaus Futures
The Bauhaus—the original cross-disciplinary design collaboration—is 100 years old next year, and Chicago is where the New Bauhaus took shape after World War II. But what would keep the Bauhaus up at night if it were around today? Molly and Laura will give background about the groundbreaking German design school founded in 1919, then bring it up to date: what can we learn in how we craft, learn design, work critically, and collaborate? This talk draws from the forthcoming book Bauhaus Futures (MIT Press, forthcoming Spring 2019), a collection of more than 20 essays from creative luminaries, edited by Laura Forlano (Institute of Design, IIT), Molly Wright Steenson (CMU), and Mike Ananny (USC).

Presenters
avatar for Laura Forlano

Laura Forlano

Associate Professor, Institute of Design, Illinois Institute of Technology
avatar for Molly Wright Steenson

Molly Wright Steenson

K&L Gates Associate Professor of Ethics & Computational Technologies, Carnegie Mellon University


Friday October 12, 2018 11:15am - 12:00pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

11:15am

Designing Our Future(s)
Design is increasingly gaining influence in the companies we work in and the world at large, which means our actions as designers have an increasing influence on shaping the world around us. All of our individual choices, collectively form our manufactured world. Do you know where the choices you are making are leading, not just on the scale of your project, but on a larger scale? Are you making choices that matter or choices that lead to desirable outcomes? Are you designing mindfully for our larger collective futures or are you just “checking a box” or blindly chasing the latest design craze or “silver bullet” process? The success of good design isn’t new and relies on a core set of first principles that if followed lead to better outcomes, but it is up to all of us to make it happen. Join Erik as he discusses these first principles of good design as we collectively shape our future, and create the future world that you want to live in.

Presenters
avatar for Erik Dahl

Erik Dahl

Owner, Dahl Design Co


Friday October 12, 2018 11:15am - 12:00pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

12:00pm

A Noble, Logical Diagram: Lessons from the 1909 Plan of Chicago
Kate will unpack the example of how Daniel Burnham and his team led the creation of the Plan of Chicago, a groundbreaking and influential collaboration between business people and designers who used location, data, PR, civic and stakeholder engagement to get the job done. You'll come away with a new appreciation for the world around you, and ideas you can take back to your team.

Presenters
avatar for Kate Callahan

Kate Callahan

Design Manager, User Research, Morningstar, Inc.


Friday October 12, 2018 12:00pm - 12:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

12:00pm

Lunch: Wave 1
Tied House Chef Debbie Gold (did we mention that she's a James Beard Award-winner?) will be serving up a delicious and seasonal lunch for MWUX attendees. We'll do lunch in two waves to get everyone through the line and into their food as quickly as possible.

Friday October 12, 2018 12:00pm - 1:00pm
Tied House 3157 N Southport Ave, Chicago, IL 60657

1:00pm

Lunch: Wave 2
Tied House Chef Debbie Gold (did we mention that she's a James Beard Award-winner?) will be serving up a delicious and seasonal lunch for MWUX attendees. We'll do lunch in two waves to get everyone through the line and into their food as quickly as possible.

Friday October 12, 2018 1:00pm - 2:00pm
Tied House 3157 N Southport Ave, Chicago, IL 60657

2:00pm

Are We Responsible For the Things We Forget?
A bag at a train station, a promise made, a website designed with only one audience in mind. We’re all busy designers working hard with good intentions.

But sooner or later we’re going to forget things: Things that impact our own lives and things that impact others. Things that are big and things that are small. How much can we (and should we) be responsible for the things we forget? And what can we do to be better in the future?

Presenters
avatar for Emileigh Barnes

Emileigh Barnes

Design Strategy Manager, Capital One


Friday October 12, 2018 2:00pm - 2:20pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

2:00pm

When UX Meets Government
Beyond changing interfaces, user research can be used to influence big decisions. In this talk, we'll go over the research that's most critical at every stage of product development, from generative to evaluative research, and how to draw valuable user insights from each type of research. We'll also cover the three ways human-centered design impacts government—service delivery, contracting, and policy. Finally, attendees will learn how to use different communication techniques for presenting user research to executives (as opposed to product and engineering stakeholders).

Presenters
avatar for Crystal Yan

Crystal Yan

UX Researcher & Designer, United States Digital Service


Friday October 12, 2018 2:00pm - 2:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

2:00pm

Presenters Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Jayneil Dalal

Jayneil Dalal

AI Interaction Designer, AT&T
avatar for Darren Kall

Darren Kall

Sr. Director of UX, Sophos
avatar for Jeff Stevenson

Jeff Stevenson

Sr. Manager of UX, Paycor


Friday October 12, 2018 2:00pm - 3:00pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

2:00pm

Presenters Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Erik Dahl

Erik Dahl

Owner, Dahl Design Co
avatar for Karen VanHouten

Karen VanHouten

UX Therapist, Curious Red LLC


Friday October 12, 2018 2:00pm - 3:00pm
Schubas Lounge (2nd Floor) 3159 N Southport Ave, Chicago, IL 60657

2:25pm

Bad News Bears
Designing for the happy path is easy. But what happens when delivering bad news? Didn’t reach your daily step count? Just a momentary, low risk disappointment. Receiving genetic test results? A high stakes, paralyzing moment. Users may go through stages of acceptance including denial and sadness, but as designers, how might we support them? In this talk, Jennifer will share methods for empowering users with tools and resources to succeed in their goals when delivering unwanted communication.

Presenters
avatar for Jennifer Ng

Jennifer Ng

Principal Designer, Vida Health


Friday October 12, 2018 2:25pm - 2:45pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

2:30pm

Talk + Demo: Makers
Get your afternoon pick-me-up with three short talks followed by interactive demos and lively discussion. We'll learn about prototyping a mushroom lab, finding design inspiration in video games, and making a social impact through performative research.

Schedule
  • 2:30pm - 2:45pm: Well, That Didn't Work...
  • 2:50pm - 3:05pm: Game Brain: How to Use Video Games to Design Better Products
  • 3:10pm - 3:25pm: Performative Research: Designing for Social Change
  • 3:30pm - 4:15pm: Interactive demos

Well, That Didn't Work...
Justin Smith, Roman Titus

How do you take on challenging work that is definitely outside your comfort zone? Join Roman Titus and Justin Smith to discuss how they routinely get in over their heads, freak out a little, and then adapt and iterate to finish the project. You’ll walk away with the comforting anecdotal evidence that getting thrown in the deep end isn't the worst thing in the world.


Game Brain: How to Use Video Games to Design Better Products
Justin Smith

Justin Smith uses games on a daily basis to create better experiences at Cartoon Network. There’s lots of inspiration to be found in games that’s not found in traditional interfaces. There are tenets of games’ design that can, and should, be applied to non-gaming experiences. This talk will walk through how to use games as a lens for designing experiences. Even non gamers can participate in the same conversations without ever picking up a controller. You'll walk away with a clear method for using games to help design better experiences as well as how to use games to connect and align with your team.

Justin will also be leading an interactive demo of some of Cartoon Network's games. He can talk through the design process of those games and how they inform Cartoon Network's non-gaming products. He will also have the Emmy award winning Cartoon Network app available for use and be able to answer any questions attendees have about it.


Performative Research: Designing for Social Change
Malaz Elgemiabby

In 2015, Malaz embarked on a task to design a new orphanage for abandoned children born outside of wedlock in Sudan. The brief from the management outlined the program and requirements. However, after careful investigation, she discovered that a far more important problem was overlooked in that brief: half of the babies admitted die within the first week due to the condition of their abandonment. This session will explore the creative research and design process that resulted from the many challenges this project faced—such as social stigma and mapping the abandonment journey—to design a better solution to the problem.

Presenters
avatar for Malaz Elgemiabby

Malaz Elgemiabby

Interdisciplinary Designer, RIP Architecture
avatar for Justin Smith

Justin Smith

Senior UX Architect, Cartoon Network
avatar for Justin Smith

Justin Smith

Co-founder, Sojourn Fare
avatar for Roman Titus

Roman Titus

Co-founder, Sojourn Fare


Friday October 12, 2018 2:30pm - 4:15pm
Tied House Loft 3157 N Southport Ave, Chicago, IL 60657

3:00pm

Data Science as a Design Discipline
In late 2017 IDEO acquired Datascope and overnight data science became the largest discipline in the Chicago office. In this session, Simon and Mike will share what they’ve learned after a year of integrating data science into interdisciplinary design teams. This includes: how to take a designerly approach to data science, what collaboration between data science and interaction design looks like, and how to address questions of ethics that everyone should consider when designing intelligent systems at scale.

Presenters
avatar for Simon King

Simon King

Design Director, IDEO
avatar for Mike Stringer

Mike Stringer

Executive Design Director, IDEO


Friday October 12, 2018 3:00pm - 3:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

3:00pm

Thoughtful Growth: Designing Experiences for Instagram's New & Next Users
Instagram has 1 billion monthly users and counting. As a content strategist on Instagram's growth team, Whitney thought a lot about how to introduce people to the app, welcome them in, and get them started. This work covers many distinct moments, but all these separate experiences make up one big experience: getting to know Instagram. To make that introduction as seamless as possible, Whitney and a colleague developed a set of principles for designing onboarding experiences that balance clarity and excitement. These principles also changed how they think about their relationship with—and responsibilities to—new people on Instagram.

Presenters
avatar for Whitney Trump

Whitney Trump

Content Strategist, Instagram


Friday October 12, 2018 3:00pm - 3:45pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

3:30pm

Presenters Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Justin Dauer

Justin Dauer

Vice President, Human-Centered Design and Development, bswift
avatar for Tamar Manasseh

Tamar Manasseh

Founder, Mothers Against Senseless Killings


Friday October 12, 2018 3:30pm - 4:30pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

4:00pm

Panel: Life Learning for Longevity in UX
The most essential skill for any UX professional is to learn. Let’s talk strategies for keeping current and applying life-learner superpowers to your process. A panel of UX pros new and old will give us diverse perspectives on topics like:
  • Incorporating experimentation and learning into project work
  • The power of teaching and speaking in your learning
  • Costs and benefits of changing your toolset constantly
  • Balancing creativity with efficiency
  • How to keep methodology from being cookie-cutter

Presenters
avatar for Zeke Binion

Zeke Binion

Product Design Lead, Participate
avatar for Caitlin Brisson

Caitlin Brisson

Product Designer, Gusto
avatar for Jayneil Dalal

Jayneil Dalal

AI Interaction Designer, AT&T
avatar for Wendy Nyx

Wendy Nyx

Creative Partner, Primitive Spark
avatar for Karen VanHouten

Karen VanHouten

UX Therapist, Curious Red LLC


Friday October 12, 2018 4:00pm - 4:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

4:00pm

The Future Is Kid Stuff
Most days are a struggle, caught between the now and then. A text message here, an email conversation there, and suddenly we've stopped looking. We've closed our minds to the power of curiosity, wonder, and play. This talk is a call to action for designers to take back our childlike sense of wonder. By reconnecting with our inner-child, we can live in a world where innovation drives us forward. If we can harness our childlike sense of wonder along with the knowledge we’ve achieved through our years of experience, there is no telling what will come out of our world. This talk is aimed to be primarily inspirational; to energize the crowd and spark the creative fire within them.

Presenters
avatar for Ricardo Vazquez

Ricardo Vazquez

Senior Product Designer, Shopify


Friday October 12, 2018 4:00pm - 4:45pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

5:15pm

Responsible Intervention: Design in the Real World
What happens when a design strategist meets the founder of a small organization created to improve the lives of children and families on a single block in Chicago's south side? Can design survive outside of the ivory tower and make a real, sustainable impact? Tanarra and Tamar will discuss how they created a functioning organization out of thin air and how skewed our perspective can be as designers working in the social sector.

Presenters
avatar for Tamar Manasseh

Tamar Manasseh

Founder, Mothers Against Senseless Killings
avatar for Tanarra Schneider

Tanarra Schneider

Managing Director, Fjord/Accenture


Friday October 12, 2018 5:15pm - 6:15pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

6:15pm

Friday After Party: Unexpected Connections
Our venue is the ultimate inspiration for Friday's after party. Schubas is a classic Chicago music hall: a warm, well loved-interior housed in an old Schlitz brewery. Tied House is a brand new, exquisitely designed restaurant with a James Beard Award-winning chef. These two gems are connected side by side, and both will play host to our after party.

Explore four distinct spaces throughout Schubas and Tied house to find a board game room, live performances on one of Chicago's most iconic stages, appetizers, free drinks, and plenty of conversation and room to relax.

Live music
Transportation 

Schubas is a short walk from the Athenaeum. Bus transportation will be provided from Schubas to Hotel Lincoln, City Suites, and The Willows Hotel, with buses leaving Schubas at 8pm and 9pm.


Friday October 12, 2018 6:15pm - 9:00pm
Schubas 3159 N Southport Ave, Chicago, IL 60657
 
Saturday, October 13
 

8:00am

Breakfast + Registration
Register for the weekend and grab a bite! We'll have delicious eats by our friends at Little Goat Diner—part of Top Chef Stephanie Izard's Goat Group.

Saturday October 13, 2018 8:00am - 9:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

9:00am

Democracy Is a Design Problem
Every great designed experience starts with the stories of individual humans. At the Center for Civic Design, Dana Chisnell and her team collected a thousand stories from U.S. voters over 5 years. The stories revealed two massive gaps in the process.

First, people who administer elections and voters have very different mental models on the process of voting. The second gap was between privileged voters and burdened voters. These gaps explained why it’s harder than it should be to vote in the U.S. and showed that policies meant to make things better had unintended consequences that actually make it worse.

Presenters
avatar for Dana Chisnell

Dana Chisnell

Co-Director, Center for Civic Design


Saturday October 13, 2018 9:00am - 10:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

10:15am

Neurodiversity at Work: Valuing Teammates Who Are Wired Differently
Amy Johnson is a Visual Designer in corporate America; she is also on the Autism Spectrum. She’s thrived in her career using self-awareness as a tool for bringing out her best work and approaching design from a different direction. Growing a neurodiverse design team has it’s hurdles, but the pros far outweigh the cons. Amy will talk about improving work environments, identifying communication styles, and being a great teammate to those that are wired a bit different.

Discover the benefits of hiring those with atypical brains. Learn how to best collaborate with individuals that have ADD, ADHD, Autism and more. Make your team work environment healthier and more flexible for all employees; both neurotypical and atypical.

Presenters
avatar for Amy Johnson

Amy Johnson

Senior Mobile Visual Designer, Allstate Insurance Company


Saturday October 13, 2018 10:15am - 11:00am
Schubas 3159 N Southport Ave, Chicago, IL 60657

10:15am

Research Is the Glue: Building Trust Across Teams through a Practice of Shared Research
IBM Design’s mission was to shift how it approached product strategy, but it led to friction between multidisciplinary teams grasping for a unified vision. Learn lessons from a research team that broke bad data analysis habits and started inclusive generative and evaluative techniques.

Research is more than just testing designs with users. We bring insights to all members of the tribe and help them make better decisions, and increase the value and meaning of the work for the teams we support.

Presenters
avatar for Matthew Eng

Matthew Eng

Cloud Research Team Lead, IBM


Saturday October 13, 2018 10:15am - 11:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

11:00am

Presenters Office Hours
Presenters
avatar for Mike Gorgone

Mike Gorgone

UX Strategist, Experience Design Group, Ernst & Young
avatar for Yelitsa Jean-Charles

Yelitsa Jean-Charles

CEO & Founder, Healthy Roots
avatar for Wendy Nyx

Wendy Nyx

Creative Partner, Primitive Spark


Saturday October 13, 2018 11:00am - 12:00pm
Schubas Lounge (2nd Floor) 3159 N Southport Ave, Chicago, IL 60657

11:00am

Presenters Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Zeke Binion

Zeke Binion

Product Design Lead, Participate
avatar for Jennifer Ng

Jennifer Ng

Principal Designer, Vida Health


Saturday October 13, 2018 11:00am - 12:00pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

11:00am

UeXpo Day 2
Spark productive connections over mid-day refreshments and snacks at our UeXpo (get it?)

The Athenaeum's charming cafe is the perfect venue for casual networking and conversation.
The UeXpo will feature a small, interactive showcase of UX employers and community projects. Stop by and say hello to this year’s exhibitors—to be announced soon!

Saturday October 13, 2018 11:00am - 3:00pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

11:15am

What Healthcare Can Learn from Street Artists
Healthcare today is full of technology solutions aimed at engaging patients, but it’s ultimately starving for art. It hasn’t always been that way. Throughout the centuries artists have played a pivotal role in engaging the general public in the knowledge and awe of the human body. This talk takes us on a visual journey of how artists are reinvigorating anatomical imagery outside of the confines of the medical world and creating a potential to create meaningful engagement via healthcare technology.

Presenters
avatar for Vanessa Ruiz

Vanessa Ruiz

Creative Director, Wolters Kluwer Health


Saturday October 13, 2018 11:15am - 11:35am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

11:15am

Gearing Up for Ethnography
We are all low on time and resources, and our UX research must occur wherever and whenever possible. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible, and to adapt to the situation.

Learn the basics of conducting ethnographic studies, build a mental model for how the work is conducted, and get tips to prepare yourself and your gear successfully.

Presenters
avatar for Carol Smith

Carol Smith

Sr. UX Researcher, Uber ATG


Saturday October 13, 2018 11:15am - 12:00pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

11:40am

Designing An Inclusive Narrative
Join Felton Kizer, founder of Off-Kilter, for a conversation on designing an inclusive narrative with intention. Learn how his identity as a queer black man helped forge his design aesthetic and foundation for inclusive storytelling.

Presenters
avatar for Felton Kizer

Felton Kizer

Storyteller, Off-Kilter.


Saturday October 13, 2018 11:40am - 12:00pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

12:00pm

Lunch: Wave 1
Tied House Chef Debbie Gold (did we mention that she's a James Beard Award-winner?) will be serving up a delicious and seasonal lunch for MWUX attendees. We'll do lunch in two waves to get everyone through the line and into their food as quickly as possible.

Saturday October 13, 2018 12:00pm - 1:00pm
Tied House 3157 N Southport Ave, Chicago, IL 60657

12:05pm

The Democratization of Food
Presenters
avatar for Kevin Hickey

Kevin Hickey

Chef-Restaurateur, The Duck Inn


Saturday October 13, 2018 12:05pm - 12:25pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

1:00pm

Lunch: Wave 2
Tied House Chef Debbie Gold (did we mention that she's a James Beard Award-winner?) will be serving up a delicious and seasonal lunch for MWUX attendees. We'll do lunch in two waves to get everyone through the line and into their food as quickly as possible.

Saturday October 13, 2018 1:00pm - 2:00pm
Tied House 3157 N Southport Ave, Chicago, IL 60657

2:00pm

How Design Thinking Is Democratizing the Learning Process for Students
Design Thinking is a critical process that unlocks our potential for creative problem-solving—not just a toolkit for designers and innovators. Design Thinking is expanding the notion of how students learn critical-thinking skills, and changing the classroom dynamic from stand-and-deliver to intrinsically motivated problem-solving.

In this talk, you'll see how design thinking is impacting education and walk-away with new concepts that you can apply to your own career advancement.

Presenters
avatar for Zeke Binion

Zeke Binion

Product Design Lead, Participate


Saturday October 13, 2018 2:00pm - 2:20pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

2:00pm

Brain and Behavioral Science Research Surprises
In this duo talk, Susan and Guthrie will look at some of the surprising latest results from brain science and behavioral science that should or could impact the design of user experiences. For example, if habit-based decisions are made in one part of the brain and value-based decisions made in another, and they can't both be active at the same time, what is the impact on design? If peripheral vision actually controls where we look with central vision, what does that tell us about design?

Presenters
avatar for Guthrie Weinschenk

Guthrie Weinschenk

Behavioral Scientist, The Team W Inc
avatar for Susan Weinschenk

Susan Weinschenk

Chief Behavioral Scientist, The Team W, Inc.


Saturday October 13, 2018 2:00pm - 2:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

2:00pm

Presenters Office Hours
Presenters
avatar for Kate Callahan

Kate Callahan

Design Manager, User Research, Morningstar, Inc.
avatar for Matthew Eng

Matthew Eng

Cloud Research Team Lead, IBM
avatar for Carol Smith

Carol Smith

Sr. UX Researcher, Uber ATG


Saturday October 13, 2018 2:00pm - 3:00pm
Schubas Lounge (2nd Floor) 3159 N Southport Ave, Chicago, IL 60657

2:00pm

Presenters Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Amy Johnson

Amy Johnson

Senior Mobile Visual Designer, Allstate Insurance Company
avatar for Vanessa Ruiz

Vanessa Ruiz

Creative Director, Wolters Kluwer Health


Saturday October 13, 2018 2:00pm - 3:00pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

2:25pm

Crab Fighting Rings: the Intersection of Science and Design
How can design thinking help you when you’re waist deep in mud at 3AM? Surprisingly, more than you might think. Caitlin considers herself a visual scientist because her past career as an experimental marine biologist continues to shape the way she works, while teaching her that design is truly ubiquitous. Caitlin will point attendees towards a few approaches that designers can use from experimental field biology and discuss how you can embrace other career experiences to level-up and be your whole-self as a designer.

Presenters
avatar for Caitlin Brisson

Caitlin Brisson

Product Designer, Gusto


Saturday October 13, 2018 2:25pm - 2:45pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

3:00pm

Assimilate & Adapt: UX Lessons from the Spread of the English Language
In this duo talk, Jeff and Darren will examine how English became the dominant, global language it is today and consider its growth as a model for how UX can continue to become a dominant force in design. How has UX become one of the fastest growing and most desirable careers? The answer for both is assimilation and adaptation. This talk will inspire designers to blur the lines between different fields of study—anthropology, visual design, library science, psychology, motion design, data science, coding, industrial design, and countless others—and bring their personal passions into their work and into the future of UX.

Presenters
avatar for Darren Kall

Darren Kall

Sr. Director of UX, Sophos
avatar for Jeff Stevenson

Jeff Stevenson

Sr. Manager of UX, Paycor


Saturday October 13, 2018 3:00pm - 3:45pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

3:00pm

WTF does UX Design Have to Do with Social Impact?
“A UX designer’s role is directly involved in the process of making a product useful, usable and enjoyable for its users.”

When you aren’t designing with inclusivity in mind, you’re failing. Designing experiences with a specific target market in mind is crucial for many products, but when you are working on products intended to have mass market appeal, that means all people. Let’s talk about learning how to see problems for users who aren’t exactly like us and about designing an inclusive experience for everyone and the ultimate impact that has on culture.

Participants will walk away with key insights and tools for how to see the world beyond their own experiences. Focusing on communicating and addressing the needs of their end product user in relation to identity and the way those social identities shape individual experiences.

Presenters
avatar for Yelitsa Jean-Charles

Yelitsa Jean-Charles

CEO & Founder, Healthy Roots


Saturday October 13, 2018 3:00pm - 3:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

3:30pm

Presenters Office Hours
A handful of our presenters will host an hour of intimate, informal meet and greets to connect with attendees without the pressure of a big group. These "office hours" are open to all attendees, and are a great chance to ask questions one on one, so come prepared!

Presenters
avatar for Dana Chisnell

Dana Chisnell

Co-Director, Center for Civic Design
avatar for Guthrie Weinschenk

Guthrie Weinschenk

Behavioral Scientist, The Team W Inc
avatar for Susan Weinschenk

Susan Weinschenk

Chief Behavioral Scientist, The Team W, Inc.


Saturday October 13, 2018 3:30pm - 4:30pm
Athenaeum Cafe 2936 N Southport Ave, Chicago, IL 60657

4:00pm

A Method for the Madness
This talk is really a “how to”: embracing our messy humanity to foster courage and curiosity. Visual designers understand that the negative space between objects is often as important in creating meaning as the objects themselves. This is even more true in our internal lives. It is in those spaces between, the unknown, scary, challenging places outside our comfort zone, where we discover our purpose and fulfillment. This talk will challenge attendees to explore those uncomfortable spaces in order to design better relationships and make more authentic choices, in our careers, and in our lives.

Presenters
avatar for Karen VanHouten

Karen VanHouten

UX Therapist, Curious Red LLC


Saturday October 13, 2018 4:00pm - 4:45pm
Schubas 3159 N Southport Ave, Chicago, IL 60657

4:00pm

The Cultural Architecture of Crafting a Genuine Guest Experience
An engaging environment to eat, drink and commune goes beyond the menu. The most beloved restaurants and bars feel transcendent - they provide a welcome escape and a taste of inspiration. Infusing a space with intention includes considering every element of flavor, music, lighting, and design… and most importantly, the education, inspiration and support of the staff.

Presenters

Saturday October 13, 2018 4:00pm - 4:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

5:15pm

Bring Back "Human-Centered"
Whether or not we use it directly, software influences every aspect of our lives: as workers, shoppers, students, patients, citizens, and friends. We all know that influence can be positive. We also know it can be divisive, exclusionary, and discriminatory. But how is this happening when design is more influential than ever? It’s complicated, of course, but design’s influence has increased as we’ve focused more on metrics like conversion and engagement. And as we focus more on doing metric-centered design, it gets harder to stay human-centered: doing things because they are right, because they are inclusive, and because they make lives better. Kim will share some thoughts on how to bring the “human-centered” back to design.

Presenters
avatar for Kim Goodwin

Kim Goodwin

Consultant, Author, Designing for the Digital Age


Saturday October 13, 2018 5:15pm - 6:15pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

6:15pm

Closing and 2019 Host City Announcement
We'll spend a couple of minutes reflecting on all the amazing stuff we did over the weekend and give attendees a chance to get involved.

We'll close the weekend down with a big announcement: Next year's city!

Saturday October 13, 2018 6:15pm - 6:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

7:00pm

Closing Party
Celebrate our wonderful MWUX community and the city of Chicago. Our Closing Party will bring a different iconic Chicago neighborhood to each of the four floors at Morgan's on Fulton.
  • West Loop: Morgan's on Fulton is located in the heart of the West Loop neighborhood—the nexus of Chicago's food scene. The food at our Closing Party won't disappoint.
  • Wrigleyville: Nothing says Wrigley like a rooftop. Our rooftop party will channel that classic, late-in-the-summer dreamy feeling. Think string lights, a game of bags with your friends, and groovy music from DJ Mo Manley.
  • Pilsen: Morgans' gallery space will spark conversation through art in an homage to Pilsen, a neighborhood southwest of downtown. The gallery is sponsored by our friends at The Nerdery.
  • Logan Square: Enjoy a slice of Logan Square's underground vibe and night life scene, and live blues from Street Jaxkson Band.

Live music
  • 7 - 10:30pm: DJ Mo Manley
  • 8:30 - 10pm: Street Jaxkson Band

Live artist gallery

Transportation 

Bus transportation will be provided to and from the Closing Party.
  • From the Athenaeum to Morgan's on Fulton immediately after the 2019 host city announcement.
  • From Morgan's on Fulton to Hotel Lincoln, City Suites, and The Willows Hotel, with buses leaving Morgan's at 9pm and 10pm.


Saturday October 13, 2018 7:00pm - 10:30pm
Morgan's on Fulton 950 W Fulton St, Chicago, IL 60607