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MidwestUX 2018 has ended
Saturday, October 13 • 2:00pm - 2:45pm
Brain and Behavioral Science Research Surprises

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In this duo talk, Susan and Guthrie will look at some of the surprising latest results from brain science and behavioral science that should or could impact the design of user experiences. For example, if habit-based decisions are made in one part of the brain and value-based decisions made in another, and they can't both be active at the same time, what is the impact on design? If peripheral vision actually controls where we look with central vision, what does that tell us about design?

Presenters
avatar for Guthrie Weinschenk

Guthrie Weinschenk

Behavioral Scientist, The Team W Inc
avatar for Susan Weinschenk

Susan Weinschenk

Chief Behavioral Scientist, The Team W, Inc.


Saturday October 13, 2018 2:00pm - 2:45pm
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

Attendees (157)