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MidwestUX 2018 has ended
Saturday, October 13 • 10:15am - 11:00am
Research Is the Glue: Building Trust Across Teams through a Practice of Shared Research

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IBM Design’s mission was to shift how it approached product strategy, but it led to friction between multidisciplinary teams grasping for a unified vision. Learn lessons from a research team that broke bad data analysis habits and started inclusive generative and evaluative techniques.

Research is more than just testing designs with users. We bring insights to all members of the tribe and help them make better decisions, and increase the value and meaning of the work for the teams we support.

Presenters
avatar for Matthew Eng

Matthew Eng

Cloud Research Team Lead, IBM


Saturday October 13, 2018 10:15am - 11:00am
Athenaeum Theatre 2936 N Southport Ave, Chicago, IL 60657

Attendees (160)